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  • Writer's pictureClaudia Campbell

BOOST YOUR WEBSITE BY BLOGGING

A blog is just as important and relevant now as it was over 20 years ago when it first blew up the internet. A high quality, well written, blog establishes a company’s website as credible and authoritative. It also improves your site’s ranking on Google and other search engines, while increasing brand awareness. Blogs are a fantastic way to convey your brand’s unique voice, mission, and services. It’s a beneficial way to make your site shine among the rest of the competition. Overall, a blog is a necessary and crucial marketing strategy. Still not convinced?

  • 61% of U.S consumers make purchases online based on blog recommendations

  • 60% of consumers are more attached to a company that has specialized content on their website

  • 51% of consumers that read blogs do their shopping online

  • Companies that prioritize blogging experience 13x more positive revenue


SPECIFIC WAYS BLOGS IMPROVE E-COMMERCE BUSINESSES


1. BLOG TO BOOST YOUR GOOGLE RANKING


Worried that your website will get lost within a search engine? Blogging is one way to ensure your site will be recognized among all the search results. Using relevant keywords within the heading, taglines, paragraphs, and lists will enhance your SEO quality. Answering consumer questions within your blog is a great tool to reach current or potential customers. This tactic will also build brand recognition and establish your brand personality.

2. TRUST & CREDIBILITY


Blogging shows your expertise within your industry, creating trust between your company and the customer. This also helps you gain a competitive edge against the competitors in your field. Blogging is especially important if it’s unique within your industry. Customizing your content to the specific needs of customers will draw your desired audience to your brand, adding value to your website. A well-tailored blog is memorable, increasing the likeliness that customers will remember and return to your website in the future. A blog is also a great way to demonstrate your company’s knowledge, voice, and style to your audience.

3. ENGAGE WITH YOUR AUDIENCE


Blogging allows a company to interact and engage with their customers, which will promote brand loyalty. Customers develop a relationship to a brand when they feel that they are heard and spoken to directly. When consumers feel an emotional attachment, like trust for example, they are more likely to be a returning customer and recommend your brand as well. This drives long-term results. When blogging about a new service or product, readers will be drawn to search your website to learn more. Blogging can also give your audience a sense that they are a part of an online community, creating a space that encourages conversation. Having a genuine, thoughtful, persuasive, and insightful blog is a fast track to boosting your online presence.


Unsure about where to begin with a blog strategy? Ezer Digital Consulting has you covered. Contact us for a free consultation today!

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