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  • Writer's pictureClaudia Campbell

HOW TO IMPROVE CUSTOMER SERVICE THROUGH YOUR WEBSITE

Updated: May 23

Having a great website helps reach potential customers, turning website visitors into loyal consumers.

  • Over 85% of people do online research before choosing which company to do business with

  • 96% of consumers say that customer service is very important

  • 78% of consumers say that customer service is a fast track to gaining their loyalty

Needless to say, websites benefit both your company and your customers.


LET YOUR BRAND PERSONALITY SHINE THROUGH YOUR WEBSITE


Your brand personality makes your company unique, differentiating you from the competitors in your field. When creating your website ask yourself some questions to get your creative ideas flowing. What makes our company special? What is one key feature that makes us stand out? What do we want our customers to think and feel about us? What is our overall aesthetic? Emphasize why customers should choose products and services, as well as your mission statement, in a memorable way.

DESIGN ASPECTS AND AESTHETICS


One way to enhance your customer experience on your website is making it appealing to the eye. According to Adobe, 38% of consumers will leave a website if the layout isn’t attractive. Customers enjoy a website that is aesthetic and has interesting design choices. Potential customers will be attracted to your site, browsing longer, and will remember the company’s website in the future. Keep your website clean, sleek, use modern touches, and maintain a consistent color pallet. Other design tips include always making your logo visible, colors that aren’t distracting from your site’s content, and having interesting photos or graphics.

Taking the time to put creative and intentional design into your website will also show your customer’s that your company is thoughtful and genuine, ultimately gaining their trust.

NAVIGATION IS SIMPLE AND SMOOTH


User experience is one of the most important aspects of your website. Making the website easy to navigate is key to being user friendly. 76% of people surveyed say that a fluid website is very important. Organization is key for improving the user experience, as well as many different categories. Make your product or services page clear and prominent.


VISIBLE CONTACT INFO


Ensure that a “Contact Us” tab is somewhere clear. Don’t make your customer hunt down your email and phone number. Putting this information on not just your website, but all channels will ensure that your customers will easily and consistently find you. There’s truly nothing more frustrating than going on a scavenger hunt to find a way to contact a company.


INCLUDE YOUR SOCIAL MEDIA AND REVIEWS


Website visitors and potential customers who are pondering if your company is right for them, will most likely check out your social media and previous customer reviews. Social media will improve your legitimacy and help gain attention and awareness. Positive customer reviews and testimonials will encourage new consumers as well. This will increase your company’s credibility and gain the trust of all your clients and customers.

Unsure about how to design your website and need more advice? Ezer Digital Consulting has you covered. Let’s get started with a free consultation today!



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