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  • Writer's pictureBrianna Fullerton

HOW TO INCREASE A DONOR BASE FOR YOUR NON-PROFIT

Like any other business, non-profits have their own challenges to overcome. Whether that be fundraising, spreading the word, or finding volunteers, it can be hard to grow. When it comes to increasing any area of your organization, it is important to go deeper than surface level. Paying attention to the small details will help strengthen the bigger picture. Let's dive into some of the ways you can increase your non-profits donor base!


PAY ATTENTION TO YOUR WEBSITE


Your website is likely to bring in new supporters. Whether they stumbled across your non-profit through word of mouth or maybe even social media, they will more than likely be redirected to your website. This means that your website should have a few key components:

  • Have an effective landing page. This is the very first thing that people see when they come across your website. It could contain information, encourage people to donate, or even ask for their email so they can be sent a newsletter! Whatever the content, you want to keep a positive tone that represents your non-profit.

  • Desktop and mobile compatible. This one is self explanatory! You want your viewer to be able to easily navigate your website, no matter what platform they are on.

  • “About us” tab. This will allow website visitors easy access to information about your non-profit and to understand what it's all about! This page should be engaging, informative, and easy to understand.


HAVE A DONATION TAB


Donating online should be clear and easily accessible to the viewer. Instrumentl reminds us that ”every second a potential donor has to spend trying to figure out how to send you money, chips away at their patience and their generosity.” You want to make it easy for donors to navigate the tab and offer them multiple giving options. Here is a great example from Proclaim Cuba!



SHOW APPRECIATION


For any past or current donors, make sure you are genuinely showing them your appreciation. Whether that is through a handwritten note, personalized email, or a shoutout on social media! Whatever it may be, it will go a long way and make them feel appreciated. It is also a great way to have them become recurring donors because they are more likely to contribute to a nonprofit organization that is genuine! All donors are appreciated and no donation goes unnoticed. Showing appreciation will strengthen that connection, and your non-profit is likely to stick with them for longer.


WHERE TO START


No matter what your non-profit organization goals are for the new year, utilizing these tips will help you get on the right track. If you need help setting up an efficient website or donation tab, we have you covered! Contact the Ezer Team today to learn more about how we can help your non-profit thrive this new year!


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