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  • Writer's pictureLindsey Deeter

HOW TO USE SOCIAL MEDIA AND YOUR WEBSITE EFFECTIVELY

Updated: May 23, 2023

Social media and websites are two powerful marketing tools that when used together are unstoppable. Knowing how to use the two together effectively is important to helping your business flourish.



DEFINE YOUR GOALS


What do you want to achieve? Do you want to increase brand awareness, generate leads, or drive traffic to your website? Understanding your goals will help you determine the best way to use social media and your website together.


CREATE A CONTENT STRATEGY


Once you've defined your goals, it is important to create a content strategy. Creating this strategy includes deciding what type of content you will share on social media and what type of content will be featured on your website. For example, you may use social media to share short attention-grabbing posts, while your website will be used to share in-depth articles and other content that provides more value to your audience. Feeling lost? Check out “Advantages of Using a Social Media Content Planner” to get a better understanding of how to start your strategy.


USE SOCIAL MEDIA TO DRIVE TRAFFIC


One of the most effective ways to use social media and your website together is to use social media to drive traffic to your website. This can be done by sharing links to your website on your social media profiles and by using social media ads to target your target audience. These tactics will engage with your audience and encourage them to visit your website. Check out “4 Instagram Trends you Should be Following” to learn more about linking your website and social media platforms


INCORPORATE SOCIAL MEDIA INTO YOUR WEBSITE


Incorporating social media into your website is another effective way to use social media and your website together. This can be done by adding social media buttons to your website, creating a blog that integrates social media sharing, and by featuring your social media profiles on your website. By integrating links to your social media, you are gaining continuous traction through multiple channels.


UTILIZE SOCIAL MEDIA ANALYTICS


By using tools like Facebook Insights or Google Analytics, you can see what is working and what isn't. You’ll be able to see how many people have used the links from your social accounts, based on this you can make changes to your strategy to improve your results. There are also paid services that provide a more in depth analysis; however, these free tools give enough insight into your performance of content for future changes.



In conclusion, using social media and your website together can be a powerful marketing tool for businesses of all sizes. Just remember, consistency is key. To see the best results, it's important to stay active on social media and regularly update your website with relevant content. For help creating a smooth and consistent flow between your social media channels and your website, contact Ezer Digital Consulting today!



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