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  • Writer's pictureBrianna Fullerton

RESIDENTIAL REAL ESTATE: 5 Step Marketing Strategy

There is no question that the residential real estate market is more competitive than ever! There is intense competition within the industry, meaning it is crucial that you are reaching as many potential home buyers as possible.

A majority of people are internet users, more specifically 99% adults ages 23 to 56 are using the internet to buy a home, according to This means your real estate business must have an online presence, and more importantly, it should be memorable and deliberate.

For many, the internet can be overwhelming, and you may not even know where to start. You’re in luck! We’ve created an easy-to-follow marketing strategy that can help you get moving in the right direction by following these 5 steps.

1. Create a Mobile-Optimized Real Estate Website

There are several apps and websites that make it easily accessible for potential buyers to log on and browse house listings. You need to be one of those websites! Creating a unique website with your regularly updated listings is going to make it easy for potential buyers to browse whenever they please. Your listings should include clean, professional looking photos.

Along with listings, your website should also include visual staging to showcase homes virtually. This is going to allow clients to imagine what that home would look like if it was theirs. They can add features and personalize the house, without leaving their phone! This will greatly increase buyer interest and get you one step closer to selling that home.

Your website should also have a feature that encourages website visitors to enter their contact information. In marketing, this is called a lead magnet and can consist of people signing up for a newsletter, email guide, or signing up for a coupon. By offering free content, this will encourage users to come back and become a regular website user. Need help creating your website? Ezer can help!

2. Set Up a Real Estate Email Marketing Tool

Now that you have your website created, you are going to want to start to utilize email marketing to keep people coming back. Creating a monthly newsletter will keep clients updated on everything new going on in your business. Another great email idea is to contact subscribers when a new listing is up! Keeping them notified and up-to-date will increase their buyer interest and keep them coming back to your website which will help to increase your SEO score and push you up in the Google search results. Don’t know where to start with email marketing? Ezer can help.

3. Set Up Primary Social Media Channels

Social media is one of the best ways to promote your business and is arguably the most fun way to do it! You can create and run paid ads on the platforms to reach a wider audience and gain followers. Posting regularly, whether that is a story, reel, or a regular feed post, is a great way to boost engagement. You can post anything from a trendy reel of a house you're selling, or maybe a testimonial from a previous client. You want the content to be engaging by asking a question in the caption or using popular hashtags. The more engagement, the happier the algorithm will be! Need posting ideas for your social media? Download a free Q4 content calendar.

4. Implement Real Estate Content Marketing

The more quality content, the better! SEO (search engine optimization) should be a huge priority for any business looking to grow. One of the best ways to do this is to create content! A great example of this would be having a blog tab on your business’ website. The blog post can be anything related to real estate, being a small business owner, or even tips and tricks. There are endless possibilities, so be creative with this! Blog posts should include keywords that are going to improve your SEO and increase the chances of your small business being searchable and recommended to others. Need help in creating blog content? Ezer writes blogs.

5. Showcase the Business

Your business is amazing, so show off what you have to offer! A few great ways to showcase your business are:

  • Co-host a webinar/open house event with local businesses

  • Sign up as a local sponsor

  • Showcasing the local landmarks or familiar sites the area has to offer

  • Build Google Business Profile

  • Become a columnist in local magazines

  • Host seminars for home buyers

Get involved locally! This will vary depending on location, so do what works for your business. Networking is a great way for small businesses to build each other up!

Whether your residential real estate business is just starting out, or maybe you have been around for a while and are looking for ways to improve, we have you covered! This marketing strategy is a great starting point for all small residential real estate businesses to get ahead of their competitors.

Here at Ezer Digital Consulting, we are here to help you bridge those marketing gaps and expand within your existing market. We can help you with steps 1,5 and everything in between! Contact us to set up a free consultation so we can discuss how you can establish a digital presence and grow your customer base!

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