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  • Writer's pictureBrianna Fullerton

Retail Industry: The World of Holiday Marketing

As the holidays approach, it is more important than ever to ensure that your business’ marketing tactics are effective. The holidays are the best time to promote your products because people are looking to buy gifts for people in their life, or to spend their holiday cash! If you are in the retail industry looking for ways to promote your products, we have you covered!

Read on to learn about 3 key ways to effectively market your retail business during the holiday season!


IMPROVE YOUR ONLINE STORE


With the majority of customers shopping online, your online store should be user friendly on all platforms. Your business’ website should be compatible with desktop and mobile devices. This minor detail will determine whether some customers decided to purchase from your business or not. To cater to the holiday season, your website could include a landing page, a holiday promo tab, or just a simple holiday greeting. This will show customers that your online store is up-to-date and ready for the holiday season!

Another improvement can also be done by leveraging your offline store. This simply means having multiple ways to direct your customers to your website. BigCommerce.com suggests asking customers to sign up for an email list at checkout, send out promotional codes, or offer direct shopping links on social media. The more opportunities that customers have to visit your website, the better!

UTILIZE SOCIAL MEDIA PLATFORMS


While your business should always have at least one active social media platform, it needs to be updated. If you are running a sale or a bundle deal, your business should be promoting it through your social accounts! One of the best ways to reach potential customers is through social media. Your business could run an ad on Facebook, post an Instagram Reel, or create a trendy TikTok! Your products, business goals, and target audience will determine which platforms are best for your business. Posting on the correct platform for your business can make the biggest difference and can help you reach several potential customers.


SENDING OUT PROMOTIONAL EMAILS


Earlier, we discussed how directing customers to your website is a great way to market your target audience. Promotional emails offer a great way to do that! Ever since the Covid-19 pandemic, many have become more comfortable with shopping online and several prefer it!. Emails promoting holiday deals are an effective way to provide a direct shopping link in your customer's inbox. According to Campaign Monitor, sending out personal emails, provide “8x improvement in click-through rate, and 6x higher transaction rate.” Readers are more likely to want to buy products from a business that genuinely cares about them and makes that extra effort. Your reader should feel as appreciated and special as they are!


Retail marketing is especially important around the holidays. If you are wanting to spice up your website, update your business’ social media platforms, or create promotional emails, Ezer has you covered!


We offer many services tailored to your business’ specific marketing needs and would love to help you! Contact us to learn more about how Ezer can aid in your marketing success!

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