For any small business, the greatest consumer base can be found within your local neighborhood, and Nextdoor is the perfect online service to help you with this! Meira Gebel from Business Insider describes Nextdoor as a “hyperlocal social networking service for neighborhoods” where people can connect with others in their local area and post about relevant things happening there.
Nextdoor also offers the option to create a business account, where you can post to your local community about your business! According to Nextdoor Business, “88% of neighbors on Nextdoor shop at a local business at least once a week and 44% say they are likely to spend more at a local establishment.” With Nextdoor being relatively new, it can be challenging to navigate. Here are eight ways to make sure you maximize Nextdoor’s services and increase engagement with your business.
Establish business credibility. First, create a business account. This will allow you to offer your services, create business posts, ads, and use data analytics. Make sure you complete your business profile, including your contact information, hours, and story. Include customer testimonials and reviews.
Be communicative. Make sure you share an introductory post about both yourself and your business. Post new announcements, updates, and anything else you can share that is relevant to your business and services. Be interactive with other users and try to start a discussion on your page and posts when you can.
Be community focused. Don’t be blatantly promotional! Be more personal in your posts by sharing your community involvement and specific interest in your neighborhood. Share your business story and help your neighbors get to know your business. Show your gratitude to your community for their support or share a big milestone to help build a relationship.
Offer incentives. Sales, contests, and giveaways are a great way to increase engagement. Offer incentives to neighbors that like, comment or interact with your post. Make sure to stay loyal with your incentives to prove that you’re legitimate and trustworthy.
Give problems and solutions to those problems. Help your target audience imagine how your services can be useful in their lives. Propose a potential problem they might run into and how your services could solve it. This shows that you understand their everyday problems and that you care.
While online platforms like Instagram and Facebook can be useful for broad growth, Nextdoor is a great place to start for a small or local business to build their brand and establish credibility. Check out our Nextdoor page and let us help you create yours.