In today’s digital age, having a website is essential for growing your business. It serves as the online face of your company, providing potential customers a glimpse into your products or services. A website is a powerful tool that can help grow your business and distinguish you from competitors. Here are the top five reasons why every business needs a website.
Having a website is one of the easiest ways to build credibility for your business. A website demonstrates your legitimacy while giving customers enough reliable information to make a first impression. Although quality content is important, website design is key when trying to engage viewers. Web credibility research shows that 75% of consumers judge a business’s credibility based on their website design. Not sure where to start? We have you covered, read Your Digital Brand | Why is it important? to learn more.
A website can serve as an easy cost-effective marketing tool. It allows you to reach a larger audience at a fraction of the cost of traditional marketing methods such television or print advertising. A recent survey revealed that content marketing cost 62% less than traditional marketing. Ads generated through social media are only seen by potential clients for a temporary period, or you are forced to pay for a longer ad. With a website, your ROI (Return on Investment) will increase with time, for less of a cost.
Having a website also allows you to connect easier with your targeted audience. With the personalization of your content, you are able to target specific demographics, such as age, gender, interests, and location to ensure that your message is reaching the correct people. For more information on how to engage with your Target Audience, read more here.
Having a local outreach is wonderful but reaching for a global audience can change the flow of customers. Although entering the online world may sound scary, you have already done most of the hard work by creating a website. Other companies could provide the same service, so why should they pick you? In a media survey conducted, 70% of people admit that they visit a company's Website and Social Media before visiting a company in person or deciding whether the company's service is for them. With an online presence you have an easier chance of swaying customers to choose your services.
Whether your brand's goal is to sell goods or provide services, the sooner you begin investing in your brand, the more your company will be worth long-term. A website is a great place to let customers know your mission, vision and core values. Providing a one-stop shop for these three key elements, will allow you to create long-term equity over time.
Ultimately everything your company does revolves around the experience of the client. Providing them with a welcoming platform that is easy to navigate and full of digestible information, is a good starting point. By providing one place for all information, clients should be able to know exactly what you provide along with how to contact your company.
With a large portion of the world accessing the internet on a daily basis, now is the time to get your company integrated with the online world. With a website you are more likely to gain a stronger customer base, long-term equity, global outreach, credibility, cost-effective marketing, along with much more. Still don’t know where to start? Ezer Digital Consulting is here to help! Contact us for a free consultation.