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  • Writer's pictureCaroline Pino

TOP HOLIDAY MARKETING TRENDS FOR SERVICE-BASED BUSINESSES

WHAT ARE MARKETING TRENDS?


Marketing trends are strategies brands implement to stay relevant in their industry. These strategies can range from email marketing to influencer marketing to increase brand awareness. The brand can learn successful and failed strategies through different marketing trend strategies.


1. Create Holiday Based Content


Holiday-based content is crucial to brands' social media strategies during the holiday season. The use of social media has increased drastically as social media has evolved. As mentioned on Sprout Social, 63% of marketers the company polled stated they had released their holiday content earlier over the past two years. This is important for service-based businesses to note when developing their holiday content because it shows that other businesses are more likely to release holiday content earlier compared to other years. When looking at content specifically, businesses need to utilize popular social media platforms like Instagram and TikTok. Additionally, brands can increase brand loyalty by interacting with their audience after releasing their content. This is crucial because through the brand increasing its brand loyalty during the holiday season, the audience will hopefully continue interacting with the brand after the holidays.


2. Invest in Paid Advertising


Paid advertising is an important part of increasing brand awareness. The brand will increase brand exposure through service-based businesses creating advertisements geared toward the holiday season. Additionally, the marketing materials used in the paid advertising will be more specific to the target audience. This is essential because the brand will increase its brand awareness and provide users with a more personalized advertising experience.


3. Utilize Black Friday and Cyber Monday Advertising


Component brands should account for the holiday season is utilizing sales and discounts. Black Friday and Cyber Monday provide service-based businesses ample opportunity to grow their brand. The brand can increase its exposure and client base by offering deals through promotions. Furthermore, these discounts can benefit existing customers that haven’t been as involved with the brand to come back.


4. Promote Holiday Themed Events


The holiday season is an excellent opportunity for brands to connect with the community. Creating a holiday-themed event is especially beneficial for service-based industries because it allows potential customers to know the business better and ask possible questions. The event also allows potential customers to see how the brand markets itself, which is essential for service-based businesses.


5. Email Marketing


Email marketing is crucial for brands to account for, especially within the service-based industry. Furthermore, when looking into the specifics related to email marketing, Statista reported that email marketing has significantly increased in total revenue over the last four years. This increase in revenue from email marketing is crucial because it shows that it is a viable marketing tactic for brands to implement, especially during the holiday season.


Content marketing has been crucial for brands to account for in their marketing campaigns, especially during the holiday season. Therefore, through implementing these five steps, service-based businesses can implement them into their marketing campaigns for the 2023 holiday season.


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