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  • Writer's pictureBrianna Fullerton

WHATSAPP BUSINESS : The Best Practices for Small Businesses

As a small business, there are many great resources to strengthen and grow your business. Social media is a great tool to promote products/services and to interact with customers. Whether that is a story on Instagram, an ad on Facebook, or even a trendy TikTok! However, there is one social media platform that is often overlooked…WhatsApp!


You may be thinking, “isn't Whatsapp just a way to text or call people?”


Yes, that is the common use of WhatsApp for people’s day-to-day lives, but the brand has created a business platform that was actually designed with small businesses in mind!


A WhatsApp Business account allows for small businesses to “be more personal with their customers,” according to HootSuite. This will create strengthened trust with customers and more efficient for everyone involved. It is a great tool for businesses to utilize and reach more customers efficiently.


Following are four great practices on WhatsApp Business:


Showcase Products


WhatsApp Business makes it simple and easy to catalog your products or services in the app. It allows customers to browse all of your products and/or services without leaving the app! Think of it as a digital catalog. WhatsApp Business allows you to include an image, price, product code, description, and gives you a personalized link to share with others. (WhatsApp) This gives customers easy access to your products and will encourage them to purchase from your business and help increase your sales.


Customer Service


Customer service can be a challenge for many companies. As a small business, it is hard to keep up with all of the messages and questions with a small staff. WhatsApp Business will allow your business to practice fast replies and automate messages. Quick replies allow you to edit a template message to fit your needs. It will save you time from creating an original message from scratch every time someone messages you. Automated messages are a great alternative when you are away from your computer or out of office, this allows for instant 24/7 replies. Business owners are able to customize this to include anything they want. According to a CM Blog, a few popular automated messages include “wait times, a link to a FAQ page, or give users an option to select a time to chat with someone from the business.” Quick replies will ensure the guest feels valued and appreciated with a quick reply, which strengthens trust and will help your business grow.


Create Ads


WhatsApp Business is made especially for small businesses, meaning their tools should help make your life just a tad bit easier…and creating ads in WhatsApp business is a perfect example. There are several different ways you can create and customize an advertisement on WhatsApp Business. It allows you to select campaign type, audience, campaign budget, location, and you can also add in any links to your website or product! Lastly, you'll be able to “configure your call to action” by sending a WhatsApp message to your audience. Ads on WhatsApp are a great tool to create traffic on your page and can greatly improve your business.


Global Reach


Lastly, WhatsApp Business allows small businesses to reach people all across the globe. According to the WhatsApp Business website, there are more than 2 billion users worldwide! Meaning, if you utilize this platform, you are likely to generate more traffic on your page. The more users on a platform means your business has a better chance of reaching more potential customers worldwide.


Whether you are just starting out, or maybe you just need to upgrade your small business, WhatsApp Business is a great platform to utilize. Here at Ezer Digital Consulting, we understand that there is not time on everyone's calendar to create an online catalog or curate automated responses for customers' questions.


That’s where we come in! We want to work with you and help your small business flourish in all aspects. Contact us to learn more about how we can help you set up your WhatsApp Business account and help your business reach its full potential.





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