WHY IT'S NEVER TOO EARLY TO PLAN YOUR HOLIDAY MARKETING PLAN FOR YOUR SMALL BUSINESS
CHRISTMAS IN JULY
While you might be celebrating this season with sparklers, fireworks, and hotdogs, the most marketable time of the year is around the corner. Summer has just begun, but we already hear the sleigh bells ring. Ezer is here to tell you that planning your holiday marketing campaign is never too early. The holiday season is one of the most essential and opportunistic times of the year to grow your small business. Needless to say, your holiday marketing strategy is highly significant. July is the best time of year to start planning for the holidays! If you don’t believe us, here are the cold hard facts;
40% of consumers start their holiday shopping before Halloween
47% of consumers say they are more likely to shop with retailers who send specialized holiday content and deals during the holidays
75% of consumers say that shopping with small businesses brings them joy and excitement for the holidays
8 in 10 holiday shoppers are influenced by internet marketing before making a purchase
⅓ of shoppers agree that holiday shopping is driven by promotions
Sales during holidays were over $185 billion in 2021
$71 billion in eCommerce sales was spent by holiday shoppers on their phones
WHEN TO START PLANNING
Holiday sales are becoming more important as sales continue to grow across the U.S. for not only retail stores but also eCommerce businesses as well. Planning your holiday marketing six months in advance may seem early, but let us be the first to say that it’s the perfect time.
GET AHEAD OF THE GAME
Use the summer months to determine how to market your business to attract consumers to your website or store. By starting early, you’ll ensure you are stocked by fall with enough inventory to last through the holiday season.
Start planning now to optimize your email marking approach as well. Creating special holiday offers, loyalty rewards, and holiday campaigns in July ensures you’ll be ready when peak shopping season rolls around. Take the time this summer to carefully inspect your data and insights to boost your email, website, and social media engagement.
EVEN MORE BENEFITS
Another key factor to keep in mind when planning your holiday marketing is that your competitors are also planning in advance. Americans shop all the time, all year round. With more and more customers doing their holiday shopping before October, you will have a time crunch on your hands before you know it. You could be missing out on previous and potential customers who are ahead of the game. Being unprepared for the holiday season is a fast track to losing brand loyalty and trust.
Holidays are undoubtedly the busiest time of year in life and business, so planning your holiday marketing strategies now will save you stress later!
Unsure about holiday marketing and need more advice? As a small business, we are experts on marketing musts and crucial tactics. Let us support you this holiday season… in July!
Ezer Digital Consulting has you covered. Let’s get started with a free consultation today!