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  • Writer's pictureClaudia Campbell

BENEFITS of an INTEGRATED MARKETING APPROACH in REAL ESTATE


If you are only using social media to market your real estate business, you are missing out on valuable channels that will increase your reach to new clients while continuing to cultivate your relationships with current and past clients. Here is a small glimpse into how an integrated approach can improve your marketing efforts.


Saving Time and Money


One of the main benefits of integrated marketing is that it saves you not only money, but valuable time as well. As we all know, social media content is crucial in marketing your business. Social media content allows your company to reuse the same or similar content across different platforms and channels. For example, Instagram reels can be posted to TikTok. Facebook photos can be shared to Instagram. Emails can be reposted to LinkedIn as a newsletter. It is the perfect cost efficient strategy to market to your target audience. This approach ensures that your message reaches new consumers. Customers will receive a clear and consistent message embodying your brand voice in a cost and time efficient way.


Increase Reach


Everyone is on social media, and real estate companies are no exception. Integrated marketing guarantees that your content will reach potential customers as well as returning ones. In fact, 74% of homebuyers use mobile devices to look for properties. Ensuring that content is mobile-friendly is necessary in your marketing strategy. Having readily accessible information on smartphones is important for optimizing marketing opportunities.


Keeping Up With The Competition


Your competitors are using integrated marketing, and so should you. 90% of real estate agents use facebook to promote listings, 52% use Instagram, and 48% use LinkedIn. Agents who are not utilizing top social media platforms to promote their business are greatly hindered. Video content promoting your listings, photos of properties, and detailed information generates engagement with your audience. Your competitors are using the tools of integrated marketing to reach new clients, and boost their brand awareness.


The integrated marketing approach is an incredibly valuable tool that can greatly benefit your real estate business. If you’re still unsure how to utilize this strategy, we've got you covered. Ezer Digital Consulting is here to help you. Contact us today for a free consultation!


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