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  • Kimberly Pino

Cracking the Code: Understanding Social Media Algorithms and Data Analysis for Business Success

Social media has become an indispensable tool for businesses looking to grow and engage with their customers. However, with the vast amount of content being created and shared on these platforms, it can be challenging to achieve success without a clear understanding of social media algorithms and social media data analytics.


Social media algorithms are complex sets of rules that dictate what content is shown to users on their feeds. These algorithms are designed to prioritize content likely to generate engagement, such as likes, comments, and shares. To achieve success on social media, businesses must understand how these algorithms work and tailor their content accordingly.

This means that businesses must create content that is not only engaging but relevant to their target audience. A clothing brand targeting teenagers should create trendy content that appeals to their interests. However, not all social media platforms have the same target audience, so content must be created to meet the demographic of viewers on each platform.

Understanding how your platform’s algorithm works is critical to maximize your effectiveness. The Facebook algorithm underwent a major change in 2018, favoring posts with "meaningful conversations" and more posts from viewers’ friends and family. The addition of Facebook Stories was introduced that year.


To gain insight into their social media strategies' effectiveness, businesses must analyze social media data. This involves collecting and analyzing data on social media engagement, such as likes, comments, shares, and followers. By analyzing this data, businesses can gain insights into what types of content are most effective and adjust their strategies accordingly.

One of the key benefits of social media data analysis is that it allows businesses to identify trends and patterns in social media engagement. For example, businesses may notice that their audience is more engaged with video content than with images. Armed with this knowledge, businesses can adjust their content strategies to focus more on video content.

When it comes to marketing, controversy still exists on the topic of whether or not social media algorithms are bad. One camp believes that the algorithms help the viewers to see the kind of content they want without having to sift through countless posts, while others believe they only exist to incentivize brands to pay for social ads. If it is more difficult for brands to organically reach their audience, their only alternative is paid ads.

Regardless of where you sit in this debate, no one argues that understanding the algorithms and engaging in social media data analysis is essential for businesses looking to achieve success on social media. Ezer can help. Our experienced team stays current with the ever-changing algorithm trends and tracks our clients' social media analytics to optimize their performance. Contact our team today and get started with a FREE social media audit.


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