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  • Writer's pictureBrianna Fullerton

DIGITAL MARKETING: An Investment Worth Making this New Year

3...2…1...HAPPY NEW YEAR!

As 2022 comes to a close, you may be planning out your New Year resolutions and setting goals for your business. Perhaps you want to invest in stocks this upcoming year, or maybe you just want to invest in yourself. A new year means there are endless possibilities for you and your business’s goals.

Consider investing some of your 2022 profits into your business’s marketing plan now! Eager customers are always searching for something new and exciting to spend their money after the holidays. If your business reaches the right audience, you could start 2023 off on a positive note! Investing in your business is always a good idea, and starting off the new year with a firm digital marketing plan in place will help you stand out against your competitors.


One of the most efficient ways to connect with your audience is digital marketing. Any interaction online, whether through email, search engines, social media, or your website, is digital marketing. Ensuring that you can connect and relate to your customers will build trust, meaning they will feel more inclined to purchase your products or services. A strong digital presence gives your business the opportunity to reach people no matter where they are located and will ultimately grow your business.


Other than being able to reach customers from all over the world, what are some benefits of digital marketing? Digital marketing is measurable, customizable, and adaptable, which is what makes it so amazing!

With digital marketing being easily measurable, you can easily observe how well or poorly a certain promotion or product is doing, then adjust. You can measure through website traffic, social media impressions, clicks, likes, and time spent on the post. This allows for insightful, quick feedback that allows adjustments to be easily made before posting the next piece of media.

Along with being easy to measure, digital marketing is customizable in all aspects. Depending on your business and what services/products you offer, you will probably want your media platforms to look different than another business who sells products of a different niche. Your business is unique, so your platforms should show it! That is what makes online marketing so great, you can easily customize the content you create to reflect your business’ brand.

Finally digital marketing is adaptable! Developing a marketing strategy for any business can be time consuming. The digital world is constantly changing. With the constant introduction of new technologies, the ever-changing algorithms, and digital platforms never stopping their updates, it is important to be able to change directions in your marketing strategy quickly. Unlike more traditional marketing channels like print and direct mail, digital marketing makes it fairly easy to make adjustments at any time. Rather than completely starting over, it is easy to pause an ad and change it, or even delete an instagram story and redesign it.


Establishing a digital marketing plan for your business is an important focus for any business in the upcoming year. So where is the best place to start. Your business is unique so unfortunately there is no “one size fits all” answer. However, that doesn't mean we can't help you!

Here at Ezer Digital Consulting, we specialize in establishing a digital presence for your business that is uniquely created for your specific marketing needs. We will work with you to help you grow your customer base and aid in expanding within your existing market. We offer many services tailored to your business’ specific marketing needs and would love to help you! Contact us to set up a consultation and to learn more about what we can do for your business in 2023!

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