In the ever-changing world of marketing, SEO is always changing! One day your brand can be a consumer’s top 3 search result and the next day their 20th.
Google releases anywhere from 500 - 600 updates yearly, with some updates being barely noticeable while others completely revamp the algorithms. With these constant changes, it is impossible to rank well on search engines for top spots without updating your strategy regularly. This is why monthly SEO strategy updates are essential to any business.
STEP UP YOUR SEO WITH THESE TIPS:
1. Relevant Content Matters: Focus on creating content that your consumers find valuable and keep them engaged. Keywords are important but customer service is a top priority. When you focus on your website’s optimization, you provide a better user experience and increase your consumers' engagement which keeps you ranking higher on search engines like Google, Amazon, and Pinterest.
2. Mobile is crucial: Adapt your website to be mobile-friendly. In 2023, about 7.33 billion consumers worldwide are mobile users, 75% of them turning to mobile search to satisfy their immediate needs. This means that consumers are using their mobile devices to look for everything under the sun, from trendy products to niche services. If your website is not compatible with mobile devices, you are missing out on an immense opportunity.
3. Alt tags: Always use alt tags (or alternative text descriptions) to describe all image and video media. Alt tags allow search engines to locate your page, which is critical to those that use text-only browsers or screen readers.
Implementing these simple SEO updates monthly will not only increase your website traffic and increase conversions but build loyal customers who grow your company. If you are curious about whether your website is up to par with today’s SEO strategies, contact us. We provide free-website audits to identify your current SEO needs.