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Social media has become a fundamental tool for businesses to promote their brand and connect with new customers. However, with so many platforms available, it can be difficult to create a comprehensive marketing strategy.
The Integrated Marketing Approach is a beneficial comprehensive marketing strategy that targets multiple media channels to achieve a common goal. In the case of social media, this approach includes using a combination of channels such as Instagram, Facebook, Twitter, and LinkedIn, to create a cohesive and effective social media strategy.
1. Consistent Branding
A large part of the integrated marketing approach is to help create consistent brand messaging across multiple channels. This means your tone, messaging, and style create a cohesive look, making it easier for customers to identify your brand. Consistency with cross-platform branding helps build trust and credibility with your customer base.
If you are not consistent with your messaging, it will get lost within the heavy stream of content that customers encounter daily. According to research, maintaining a consistent message across multiple channels can help boost a customer’s purchase intent by 90% while also improving brand perception by 70%.
2. Competitive Advantage
Social media is one of the fastest growing ways to gain a competitive edge. By creating a cohesive social media presence, you are more likely to stand out from the crowd and establish yourself as a leader within your industry. Providing a consistent presence on social media channels establishes trust and loyalty within a customer base, potentially leading to life-time customers.
3. Reach and Engagement
A significant benefit to the integrated approach is an increase in reach and engagement. When using multiple social media platforms, you are able to engage with your audience in various ways. Whether you want to use Instagram for visual elements, Facebook for longer content, or Twitter for real time updates, creating a cohesive social media presence will increase your reach and engagement.
4. Cost-Effective Marketing
An integrated approach to social media can be a great cost-effective marketing strategy. When creating a cohesive content plan, you can repurpose content across multiple platforms. Not only does this minimize the need for new content, but it also helps make the most out of your marketing budget. This allows you to allocate your resources more effectively, ultimately helping generate more leads and engagement.
When it comes to the integrated approach within social media marketing, it can be a powerful strategy in helping your businesses engage and reach. By utilizing multiple social channels, you can easily create cohesive branding messages to help optimize your social media strategy. If you’re not already using an integrated approach, Ezer Digital Consulting has you covered. Contact us today for a free consultation!