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Email newsletters have been a beneficial tool for businesses to promote their brand while connecting with customers for decades. However, social media platforms have become the new norm for brand promotion and engagement. In recent years, LinkedIn has become a valuable tool for businesses looking to repurpose content all while increasing their brand reach.
Email newsletters allow you to share your latest products, information, and updates directly with your consumers. It is a cost effective way to reach a large audience at minimal cost. Check out our article, “Email Marketing ROI vs. Social Media Marketing ROI” for more information.
However, email newsletters have their limitations. Emails can get lost, subscribers may not have the time or they may not be interested in the content. Additionally, they only reach your subscribers, meaning that they don’t have the potential to reach new customers. This is where LinkedIn can become a beneficial tool for your business.
LinkedIn is the leading social media platform for B2B connections. With over 700 million users, your business has the potential to capitalize on a massive audience. Repurposing your email newsletters allows non subscribers to experience that same content. Ezer uses this strategy, increasing reach through repurposing the monthly email newsletter content in a monthly LinkedIn newsletter post. 99% of the Ezer LinkedIn newsletter subscribers are not email subscribers.
TIPS TO REPURPOSE YOUR EMAIL NEWSLETTERS
1. Repurpose Your Content
Identify content that has performed well and is relevant to your audience. Once you have identified content to repurpose, tailor it to the LinkedIn platform. For example, you could turn a newsletter, blog post, or an infographic into a LinkedIn article or short video. For more examples check out LinkedIn’s tips on repurposing newsletters.
2. Share Snippets of Your Email Newsletter
Another great way to repurpose your newsletter is by sharing small snippets of the most engaging parts. This could be a summary of the content, testimonials from customers, or your latest promotion. This gives your audience a taste of what they can expect from your newsletter while encouraging them to sign up.
3. Engage With Your Audience
LinkedIn is a great place to engage with your audience in real-time. Take advantage of this by using the comment section of your posts. Build relationships with your audience by responding to comments and questions to increase engagement.
4. Cross-Promote Your Email Newsletter
LinkedIn is a great way to promote your newsletter. Including a link to your email newsletter in your LinkedIn bio and posts can encourage people to sign up. It is important to create quality content, this makes potential customers want to learn more about your company.
Repurposing email newsletters on LinkedIn is a great way to engage with your audience and increase your brand awareness and only one way an integrated marketing approach can benefit your business. Find out more by contacting Ezer Digital Consulting today!