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  • Writer's pictureLindsey Deeter

THE INTEGRATED APPROACH: BENEFITS TO SEO

Updated: May 23, 2023

Within the world of SEO (Search Engine Optimization), there are many techniques used to improve search engine ranking and website visibility. With so many options available, it can be difficult to know where to start. However, the integrated approach to SEO has gained traction in recent years. The Integrated Approach to SEO is the process of combining various tools and techniques to create a cohesive SEO strategy.

1. Effective SEO Strategy


The integrated approach combines multiple techniques to create a SEO strategy that serves as a multipurpose tool. This approach focuses on all aspects of SEO including content marketing, link building, on-page optimization, and technical SEO. With an effective SEO strategy, you have a greater chance of reaching your target audience and gaining new customers. For more information about SEO’s check out, “Improve Your SEO Score.”



2. Long-Term Results

Unlike some SEO strategies that provide short-term results, the integrated approach is a long-term strategy that focuses on building a foundation for sustainable growth. By focusing on sustainable growth, businesses can increase their search engine rankings over time and maintain a position within the search results. To stay ahead of the competition, businesses need to continually refine their SEO strategy to adapt to the algorithm, the needs of their customers, and to the changes in the market. For more information check out “Why Integrated Marketing Needs to be the Foundation of Your B2B Strategy.”


3. Better ROI


For a better ROI (Return on Investment), the integrated approach to SEO can be a beneficial marketing tool. Businesses can maximize their resources and efforts by combining techniques and strategies. Additionally, this approach allows for businesses to identify what techniques are effective so they can focus marketing efforts towards a greater ROI.


When it comes to organic search, there is no cost per click, meaning your business will receive a larger ROI. Paid advertising can be pricey, with this method, leads will naturally find their way to your company.



4. Increase in Brand Awareness


The SEO marketing strategy is a great way for businesses to help increase their brand awareness. When businesses create a cohesive online presence, this can help establish them within their industry. When you use a set of specific keywords that appear on your website, you are showcasing your knowledge within that sector. Do this on a regular basis, and you are more likely to expand your customer base and build a loyal following.



The integrated approach to SEO is a valuable tool that can transform your business. If you’re still unsure how to improve your SEO efforts, look no further. Ezer Digital Consulting is here to help, contact us today for a free consultation!





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