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  • Kimberly Pino

Six Smart Marketing Goals for Small Businesses

As we enter the final stretch of 2023, smart small businesses will look to finalize their marketing strategy for the upcoming year. With 80% of shoppers conducting research online, setting digital marketing goals and objectives are essential to your business’ success. While there are many marketing goals that businesses can aim for, some are more crucial than others. Here are some of the most essential end-of-year marketing goals for small businesses.


1. REVIEW AND ANALYZE CURRENT MARKETING OBJECTIVES


Before planning for the upcoming year, reviewing and analyzing the current marketing efforts is essential. This includes reviewing the performance of the business’s website, social media profiles, email marketing campaigns, and any other marketing strategies conducted throughout the year. By analyzing the data, businesses can identify what worked and what didn’t and make necessary changes to improve their marketing plan.

2. SET CLEAR, MEASURABLE GOALS


Once the current efforts have been analyzed, it’s time to set clear and measurable marketing goals for the upcoming year. Goals should be specific, attainable, and relevant to the business’s overall objectives. A good marketing goal example could be to increase website traffic by 25% or to generate 50 new leads per month.

3. DEVELOP A CONTENT MARKETING STRATEGY


Content marketing is one of the most effective ways to attract and engage potential customers. Small businesses should focus on developing a content marketing plan that provides value to their target audience. This could include blog posts, videos, infographics, and whitepapers. The content should be optimized for search engines and shared on social media platforms.


4. INVEST IN SEARCH ENGINE OPTIMIZATION (SEO)


SEO is crucial for businesses to rank higher in search engine results pages. Small businesses should invest in SEO to ensure their website is optimized for search engines. Specific marketing objective examples include using relevant keywords, optimizing meta tags, and ensuring that the website is mobile-friendly.


5. UTILIZE SOCIAL MEDIA MARKETING


Incorporating social media can be a smart marketing objective for small businesses to employ to help connect with their target audience. Small businesses should create engaging social media content and build a loyal following on platforms such as Facebook, Twitter, and Instagram. Social media advertising can also be a cost-effective way to reach new customers.


6. IMPLEMENT EMAIL MARKETING COMPAIGNS


Email marketing is an effective marketing strategy to nurture leads and keep customers engaged. Small businesses should focus on creating targeted email campaigns that provide value to the recipient. This could include exclusive offers, helpful tips, or industry insights.


Small businesses should review and analyze their current marketing efforts, set clear and measurable goals, develop a content marketing strategy, invest in SEO, utilize social media marketing, and implement email marketing campaigns. Small businesses can set themselves up for success in the upcoming year by focusing on these end-of-year marketing goals.


Ezer Digital Consulting can help you develop an integrated marketing plan for 2024. Free consultants begin here!

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