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  • Writer's pictureAna Perea


Far gone are the days where you're up late at night trying to come up with an Instagram post to upload the next morning, or worse yet a post that you planned to go up earlier that afternoon. Social media is by far one of the greatest tools for your business to organically connect with consumers so posting at random is probably THE worst idea.

In order for your business to be successful, social media content has to be engaging AND consistent. Having a social media content planner that strategically posts for you is therefore essential, otherwise your social media will be uncoordinated, and you will suffer from late night panic attacks.

Social media content planners save you time, improve consistency, and facilitate tracking performance. So, what content planner(s) should you invest in?

Here are our top 4 picks:

Hopper HQ is a social media planner that allows you to visually plan and post on Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest. Our favorite Hopper HQ features include:

  • Easy navigation

  • Scheduled posts and analytics

  • Post to multiple accounts

Hopper HQ is perfect for small businesses that are looking to get their foot in the door of social media, but don’t want to invest a lot of money.

Stepping it up a notch, Loomly is a social media management website that helps you simplify your workflow, optimize your content, and improve results with a wide range of services. Our favorite features include:

  • Managing ALL your social media content (organic posts and ads) across multiple platforms

  • Giving you ideas AND advice on what you should post based on current trends and best social media practices

  • Automatically publishing posts and commenting back for you based on your preferred schedule

Loomly is a good option for both small and big businesses that are looking to be organized and consistent with their social media and have a little bit more to spend.

Now for the big leagues… Hootsuite is social media management software designed to help you create more engaging content, increase followers, and make your business shine online. Like Loomly, Hootsuite manages all your social media content, however Hootsuite also:

  • Is available in 6 different languages

  • Has over 150 integrated apps like Canva, Shopify, etc.

  • Provides social media marketing certifications

Hootsuite is a great tool for more established businesses that want a consistent social media presence but also have interest in learning more about social media marketing.

Sprout Social is a social media management software that provides engagement, publishing and scheduling, analytics, listening, and employee advocacy services. Our favorite features are:

  • Managing reviews across different platforms to strengthen your online reputation

  • Adding tracking data to links to easily identify your social traffic in Google Analytics and monitor campaigns, referral traffic, and conversions from your social media posts

  • Puts all your shareable content, messages, and tasks in one place

Sprout Social is an exceptional tool for businesses that really want to learn about and improve their social media presence and customer engagement.

Now that you have a little bit of information about social media content planners, you can make an informed decision on which one works best for you and your business. If you are still unsure about how to get started organizing and planning content, contact us to learn more about how Ezer can help!

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